Get to know us

We understand. The world is shifting beneath our feet—economic uncertainty, workforce upheaval, and the quiet pressure to adapt or be left behind.

We’re a team of software developers and marketing consultants from Richmond, VA who saw this coming: a future where job security isn’t handed to you, but built by you. Where W-2 stability gives way to 1099 hustle, and success hinges on how visibly you can demonstrate your expertise. Where businesses are forced to do more with less, or risk being outpaced.

As the former national director of sales for a fin-tech SaaS company, I learned this firsthand. My mission was simple: use technology to handle the grind, so my team could focus on what humans do best—connecting, closing, and creating. Now, we’re bringing that same urgency to the middle class and small businesses.

Because here’s the truth—the old playbook is crumbling. Companies can’t afford bloated sales teams. Workers can’t rely on static roles. So we build AI agents that automate the repetitive, the tedious, the "this-could-be-done-better-by-a-machine" tasks. Freeing businesses to reallocate resources (or breathe easier with lower overhead). Equipping individuals to monetize their niche without burning out.

This isn’t just about efficiency. It’s about survival in an economy that’s rewriting the rules. Let’s prepare—together.

brown wooden house near green tree during daytime
brown wooden house near green tree during daytime

Our mission

Our mission is to empower city and suburban dwellers alike to embrace self-sufficiency and sustainable living, one step at a time. We provide practical tools, resources, and inspiration to help urban and suburban individuals transition to off-grid living—whether it’s growing their own food, generating their own power, generating ecommerce, or building a more intentional lifestyle. Together, we’re redefining what it means to live freely, sustainably, and independently, no matter where you start.

Our vision

To become the worldwide go-to resource for city and suburban dwellers transitioning to off-grid living.

white and black abstract painting
white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer